Let me start off by mentioning that the country that I am living in (Ecuador) did not qualify for this year’s World Cup. That being said, talk of soccer is still heavily present in every conversation and every inch of this country. If there’s not a game being played at the time, there will be conversations surrounding yesterday’s unbelievable game, or the anticipation for tomorrow’s game.
Got somewhere to go? You don’t even have to worry about missing the game when you leave the house, because it will be broadcasted on the radio in the car on your way over. And I can say with certainty that it is being shown at your destination. If there is a television showing the World Cup, you will find people flocking to watch, even if they are not customers. Everyone is invited to take part. And surprisingly, I have never seen anyone turned away from watching even without a purchase.